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More Bad News for Yahoo in Mobile Markets

Good news is hard to come by for Yahoo these days. South is the direction for company's search market share, advertising revenue and stock prices. As its future remains shrouded in uncertainty, a number of good engineers have left Yahoo for Google.

No soap Opera for Yahoo!
The recent spate of bad news is from mobile market where Opera has recently replaced Yahoo! One search with Google search. Yahoo! One search had been the default search engine in Opera Mini browser for handsets. It used to show the search results from web, mobile web and image search in the first search result page and users could choose their required search category after that. Google too gives you option of Mobile or Classic version of search page.

Nokia-Google Alliance
Nokia mobile phones come preloaded with Yahoo! Go, a software suite for mobile devices. But now Nokia too has announced that they are collaborating with Google. As a consolation T-Mobile has signed up Yahoo for providing search to their customers but with Google present on world's largest selling mobile phones it's highly unlikely that customers will goto network provider's portal to access search engine. However Yahoo may hope some eye balls on non-Nokia handsets having T-Mobile connection!

These two are major jolts for Yahoo and it will take some serious fire fighting by Jerry Yang and his team to avoid more serious damages.


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